I Can Fly, Even with Clipped Wings

I was born into a middle-class family, and studying at the university is not considered good for a girl. In more conservative rural Pakistan, girls might not get an education past sixth grade, because society says it. 

Stupid and aggressive in Fort Abbas

Five hours from Lahore is a small town, Fort Abbas, in the Cholistan desert of Punjab. I was born and grew up in this small town. Opposing the social norms here, grew my biggest dreams of being educated. 

But my father is a teacher. He supported me and my sister and did everything to encourage our college admission. Because I wanted to study, my relatives considered me a “stupid and aggressive” girl. They still consider me stupid. When I got admitted to the university, they taunted me every time. Education was not for girls. To be a girl is to aim for marriage and family.

Unfortunately, COVID-19 came, and classes shifted into online mode. Two semesters were completed smoothly at home. During the third semester, my sister and I returned to the hostel near our school, almost a dormitory – so many of them together in one large room. 

My Dad was not strong economically. He managed a side business, but due to the virus, it stopped.   That fixed passive-income amount which came from his teaching job, it became difficult to manage both our household and our education expenses.

 I decided to start a job as a content writer. This was my first experience, and I worked for eight months, during which time I got harassed several times and then I quit the job. After facing personal taunts, I wouldn’t say I like to work on-site, but all my education and hostel expenses were on me now. So, I applied for new jobs but there was no positive response. 

Instead,  I started my own business as a freelancer with a laptop that I bought from the savings of my previous job. I joined a digital marketing course at my university.  After three months, when the course ended, I created my freelancing profile on Fiverr. Four months passed and there were no orders. My profile on Fiverr was automatically blocked. 

I was so desperate, I created another profile — things seemed to work now — I started to get “clients”: one was fake, and the other one didn’t pay me. He blocked me after receiving his work. This hit me hard. I went into depression and skipped everything I was supposed to do — or dreamt of doing. 

A year passes, but a huge motivation

(Image courtesy of Cottonbro Studio via pexels)

After a year again, I motivated myself to restart — to come back to work. I created my profile on Upwork, wherein I got four orders. These orders were not big projects, but they gave me a huge boost. I spent all my money on Upwork applying for orders, but I got no more orders. 

Now, it was my eighth semester, and the most challenging one for me. Problems seemed to pour in from all directions —both at the university and at home. My Dad got a paralytic attack. It was nearly impossible to see him in that condition, totally bedridden. For the first time, I saw my strong Dad, my Dad who went against the society to educate us, crying. 

After a month of struggle and hardship, I got another on-site job, as a proposal writer. It was a great relief for my family our finances would be handled now. But this job gave me the worst experience ever. I was insulted without any reason. I was warned thrice for no real reason, and at the end of the month, they dismissed me. Maybe because I was a girl. 

I was hopeless, and then my mom talked to one of her cousins. He hired me to work remotely. After just 15 days, he handed my job to someone else.

Trading, sales, marketing, challenges

But something else was in store for me. One of my friends gave me the idea of stock trading. I started trading, investing 10,000 Pakistani Rupee (around $35US), and I lost the trade. I ended up as a loser, with not a single penny in hand. 

No more savings, very hopeless and jobless. The eighth semester ended, and I managed to graduate, a mathematics graduate now — fortunately, the semester fees were paid in advance. After graduation, I  started a job in the sales and marketing department. So far so good, but looking back at all my failures in the past makes me skeptical of my success in the future. 

It seems so uncertain. It scares me with the thought of more failures. Coming from the kind of patriarchal society, where women do not go for higher studies, I am still living a dream with my degree and my potential. 

You have to marry someone

I know I am a brave girl. No one will come to motivate me and no one will come to support me. No one can hear my heart and no one can heal me. I will do everything for myself and change my lifestyle one day. This is my sole goal in life — I will create success out of many failures. 

Now that I am more accomplished on the educational side, I decided to focus not on what people speak of me, but solely on myself.

My family has lent me only two more years to run after and catch my dreams. Given my failures to succeed in this time limit — seems impossible. Else at the end of two years, my destiny will be — marrying someone they choose.  

This is my last opportunity to prove my potential. My father went against societal norms by sending his girls into higher education. It is now my turn to make my failures into my steps toward success.

Now, it’s my turn to prove that my father’s sacrifices were well-spent, for him and for me. 

(Image courtesy of Moaid Mefleh via Pexels)

Starting an Online Business: My Steps to Achieving Success

Have you ever sighed deeply after a mistake or mishap and said to yourself, “If only I knew,” or “I wish someone could have told me…”?

Well, I did. As mindful as we can try to be, I don’t think anyone likes making mistakes. We all wish we could prevent mishaps and unpleasantness.

Predicting the future is impossible, but I eventually understood that I can learn from others’ mistakes and lessons. 

I got ahead on taxes and legal stuff

Starting an online business isn’t easy, but it’s worth it. I scaled my coaching business in less than two years, and it was no walk in the park. I did things right, and I did things wrong, but the lessons learned are invaluable.

Tax and legal bits — definitely the least exciting aspect of starting a business — are super important, and I wished someone had guided me through it all. Especially for a digital nomad, it can be hard to handle the gray areas of the lifestyle that come with it and to keep up with taxes while traveling. Where do I pay taxes? Where should I receive my income? Will my home country have a problem with this? These are some of the questions that filled my head.

Taxes are much more than just tracking your monthly expenses and income. It’s the things no one tells you about, like organizing your invoices, getting your forms, saving your receipts, and setting up a legal structure. 

(Photo Courtesy of Michael Walter via Unsplash)

Since my business took off so quickly, I needed more legal support, tax advice, and help to get my ducks in a row. I consulted with international tax lawyers because only they could shed light on my very particular situation—double nationality, double residency, etc. My instincts were right; I needed to start sorting my legal aspects early on.

Luckily, I’ve always been good at managing money. I always know how much cash I have and how much to spend today after saving for tomorrow. Being aware and on top of all your finances is a gratifying feeling.

Managing my time and energy has been the most important skill I could master

As a new entrepreneur, I was alone trying to do it all. And as my business started picking up, I soon found myself managing strategy, marketing, funnels, and all that good stuff. 


(Photo Courtesy of eduardo199o9 via Pexels)

I learned the hard way how to prioritize my time and energy at every level. As my business grew, it became more and more challenging to balance everything. Just because you master something at one level does not mean you’ve mastered it for eternity.

Business will evolve as we do; shift your priorities as you go. 

Investing in myself is a must-do

When a business starts, it is okay to rely on free advice and resources, thinking that’s enough. Luckily, I realized soon enough that nothing compares to tailored and proper groundwork. You are unique! And so is your business. So why conform to free generic stuff if what you’re trying to put together is something extraordinary?

(Photo Courtesy of Krakenimages via Unsplash)

I did use freebies on and off, but I certainly also invested in coaches, programs, new team members and different ways to support myself. Even outside of my coaching business, I looked for support where I needed it, whether that was mental health, business courses, or outdoor activities — if those things contribute to your time, energy, and momentum, they’re all worth it.

You will only be able to grow a business if you invest in yourself. Period. It’s not if; it’s just when. It will make your business journey much smoother, saving time and money in the long run.

I created a support system by my side

In 2022, I joined a misfit mastermind group. Without a supportive community, I was facing endless headaches and decision fatigue, and this well-suited community was the missing piece that would have made my business journey so much smoother from the start. Let’s just say…a lot of mistakes could have been avoided. 

(Photo Courtesy of Wade Austin Ellis via Unsplash)
(Photo Courtesy of Wade Austin Ellis via Unsplash)

Having support also means you have someone to discuss things with and bounce ideas off. Making decisions alone can be overwhelming, and all biz owners out there know how many choices you have to make as an entrepreneur. 

I learned that money is important, but it isn’t everything 

Money doesn’t change everything. I learned to keep in mind my health, the health of my business, and the passion that drives us both. These elements are ultimately more important than how much I bring in each month.

Money is just a byproduct of all your other things: marketing, working with clients, and building your biz.

Money means nothing unless you assign it a value. What does money mean to you? Honestly. 

Energy is the most important thing at every stage of business

Your audience can feel your energy, I promise you. And I am a real example of it.

The #1 reason clients hire me is my energy during workshops, interviews, posts, launches, and meetings. My energy draws people to me, and it’s everything when turning potential clients into real clients. 

(Photo Courtesy of Anna Tarazevich via Pexels)

But there’s a flip side: I gave so much energy away in 2021 that I had nothing left. I burned myself out. This happens to a lot of entrepreneurs. We love what we do so much, and we love to hustle. I need to constantly go, go, go

While it’s good to have drive and ambition, you cannot forget to take care of yourself. Aiming for balance, not burnout.

I learned how to make hard decisions

And making them fast and with confidence. 

When you’re starting an online business, decisive action is crucial; indecision, any prolonged deliberation and agonizing over small things will only stall progress.


(Image courtesy of the writer)

I didn’t fully realize how many hard decisions I had to make as a business owner until this year. I’ve learned that the best way to handle it is to plan and commit, then move forward. The last part is the hardest but most important — make a plan, then lean fully into it.

If you’re having trouble making decisions, get support from a coach or another business owner. Self-trust decision-making is a muscle — the more you practice it, the more natural it becomes.

Starting an online business isn’t just a career decision — it’s a personal one

Becoming an entrepreneur challenges you to grow as both a person and a business owner, so inevitably, you’ll start noticing how much you start discovering about yourself. This is because entrepreneurship is fundamentally different from employment, where everything is set in stone and more predictable, with little room for self-discovery. All of a sudden, you’re in charge of everything, and everything is new: setting up a legal entity, creating a website, brainstorming, and strategy; it’s all new, and it all triggers new emotions and ideas that are rarely felt under the regular employment mode. 

If you want to succeed in business, you must take your personal development seriously. The most important thing is mastering your mindset. You can only make it in this industry with a rock-solid mindset. Mindset is everything in business.

Every day challenges you in new ways, and you have to choose a growth mindset to believe you are capable of more. 

If you’re struggling with this, make sure you’re only managing what you can handle. Take a step back and evaluate how much you’ve taken on, discard what’s too much, and readjust. And make working on your mindset a daily focus. Last but not least, I stopped trying to make everything happen all at once. Being realistic and self-kind should also be a daily focus.

(Photo Courtesy of RDNE Stock project via Unsplash)

Accountability gets things done

Part of why starting an online business appealed to me is the freedom it creates. I don’t have to report to a boss or commute to the office. No one will care if I blow off work to go to the beach. 

(Photo Courtesy of Aditya Saxena via Unsplash)

On the other hand, working only 1-2 hours per day and spending most of my time at the beach isn’t realistic for my business or my bank account. Some people claim to work only 2-3 hours a day — not true. At least not in their first year of business. I learned I needed to look at my goals and craft a feasible plan. If I want to build a million-dollar empire, most likely, it will take more than a few hours of work to get that business off the ground in the beginning.

People also claim you need discipline. Overrated. Do you know what really worked well for me? Accountability. I feel responsible for something I created myself, which is truly precious. That is the true and most reliable engine. I have never worked 24/7, but I have learned to work smart, not hard. 

I know I will be okay

Everyone goes through hard times in their business, so just know you are not alone. 

If you want to quit or can’t handle it, remind yourself that you’ll be okay. I’ve been there, and I can promise it will all work out if you keep moving forward, as every mistake is a learning opportunity. 

(Photo Courtesy of Key Notiz via Pexels)

You have to have persistence, determination, and trust that the process will unfold how it’s meant to. If you believe it can happen, it will. I believed in my success before anyone else did. And I didn’t play small! While dreaming big, I learned to also be patient. 

Everything takes time. Everyone has their own journey. Everyone has their path.

A Journey from Nopreneur to an Entrepreneur

Life is full of ups and downs,’ we have all heard this.

For me, this saying is completely justified. I have always been an achiever, since my childhood, with distinctions all through my academics. As an electronic engineer by training and a founder by passion, I took the path from a Bachelors of Technology degree in Electronics to becoming an entrepreneur, but it was never easy for me. Although the beginning was hopeful, later, I had my share of hardships. 


Starting my career in 2013 at the giant consulting firm Tech Mahindra, I was placed via campus recruitment as an Associate Software Engineer. I resigned after two years of association in 2015 with anticipation of starting my own boutique. But fate saw to it that I didn’t get the chance to start my dream boutique at all. 

Hands of various people lined up along a log.
(Image courtesy of Shane Rounce via Unsplash)

Not disheartened, I pushed myself and started preparing for the Masters in Business Administration examinations, managing through it with the little savings I made from my short tenure at Tech Mahindra Ltd. To secure admission into a top-tier institute, I went through the ordeals of SNAP, XAT, CMAT, and CET. Based on my good CMAT and CET scores, I joined a Management Institute. 

I also got an interview call from Amdocs, a US-based company. My parents were reluctant to let me work abroad, probably because they feared for my safety in a foreign land. So I accepted a remote offer from Wcities Content Solutions—a travel and entertainment content publisher—as a Freelance Editor. 

This was in 2017. 

By 2019, I decided to leave the employment world. Determined to start something on my own, I started freelancing, all from zero.

What you are seeking is seeking you

I got my first break from Pete Hillier, a client from London via Truelancer, and there has been no looking back since then.  Content projects started pouring in rapidly from across the world. 

After working for several clients and projects for over a year, it was the Pepper Content website that spotted me and regarded me as one of the ‘Highest Paid Freelancers’. They introduced me to several brands, such as Upgrad, Springboard, Mercer|Mettl, American Technology Consulting, PayTm, and many more. Within a year of consistent performance, they regarded me as a ‘Pepper Certified Writer’.

A gold trophy against a white background.
(Image courtesy of Giorgio Trovato via Unsplash)

After three years of working with Pepper for over 300 top brands, I had the confidence to finally start my own agency. I have now been successfully running my own agency since December 2022. 

The trajectory from being an associate to an entrepreneur has been rewarding. Delightfully, it has earned me the honor of “Woman Entrepreneur of the Year 2022-23” by the Indian Achievers’ Forum, Delhi, India. As the cherry on top, I am now a part of the IndieFolio network, too.

A decade of tireless days, I am today representing Woman Entrepreneurship, nurturing a team of 20 talented professionals. Having groomed and guided innumerable aspirants over all these years is satisfying. All thanks to my mentors, my friends, and the people who have supported me and who have always been there to lift me up when I am down.

This is a small message from me to everyone out there, that if I can do it, so can you.