Job or Scam? Flip a Coin!

The internet.

One of the most incredible tools ever made, it has allowed individuals like myself to share ideas, connect, and make each other laugh across continents. More importantly, though, it has made my life easier, like helping me get my degree. Without the internet, I don’t see how I would have had the time to finish my degree in four years.  My books and research materials were readily available through the internet as well. Juggling a full-time job while being a full-time student is hard enough, but I was able to attend classes online and on my own time. 

Don’t fear, don’t trust

Keeping in mind how easily accessible the internet can be is what keeps me suspicious. I also do not trust the infamous algorithm to deliver trustworthy information. Not because I think everyone is outright lying on purpose, but because facts can be misinterpreted before being shared. This can continue until the truth is nowhere to be seen. Director Werner Herzog commented on this during his latest appearance on the podcast, Conan O’Brien Needs a Friend, that aired September 28th, 2025. He equated navigating the internet as a prehistoric man navigating their world by being suspicious of certain types of mushrooms and berries that could be poisonous. His point was we should not fear or hate the internet, but we shouldn’t take it at face value either. I am the prehistoric man who should be wary about what is on the internet.

I recently found myself communicating with a scammer through LinkedIn. Over a year out from graduation, I have yet to find a role that’ll allow me to officially end my time in the fitness industry. Being a trainer was always just a means to make money while I was in school. I’m a textbook example of an introvert, and being social all day can be draining. Plus, the people I have to be social with are the opposite of who I am politically, which adds another layer of exhaustion to the job. 

Now that I have my English degree, the goal is to get a job in publishing or marketing while I continue to write poetry and work on my book. With countless applications sent since completing my education, it’s easy to lose track of them. I couldn’t tell you which companies I applied to last week, let alone six months ago. One day, I received an email about scheduling an interview. Being wary of potential job scams, I looked through my application history and found the company. Excited, I responded with my general availability.

Image of a person typing on a laptop.
Image courtesy of John on Unsplash

Red flags

The next day, I checked my email to find the supposed hiring manager replied at 6:17 a.m. telling me they were available now for the interview. That was the first red flag. I politely reminded them that I work during the hours of about 6 a.m. through 2 p.m. and have availability in the afternoons. That same evening, they responded saying to message them on Teams any time I could, and that the “text-based chat interview” would be conducted. That was the second red flag. A text-based interview sounded like absolute hogwash and would be a good way for someone to conceal their identity.

I combed the company’s website, which I admit I should have done first, and didn’t find the position posted. I then searched for the company on Instagram to see if they had posted on their social media account. What I found unfortunately did not surprise me. They had posted a notice saying to be aware of a job scam pretending to be them. They listed the email they would use to contact applicants, as well as the scammer’s fake email. The email I received was a cleverly crafted scam email address. The difference would go unnoticed by anyone at a first glance. I sent one last message because I couldn’t help myself: “Dayum. You almost got me. Caught you $cammin’.” They never replied.

Don’t succumb to poison

If I had let career desperation override my suspicion, I could have easily fallen deeper into the scam. I’m positive the next step would have been asking for money or personal information somehow, which never happens in an interview process. But people do fall victim to such scams. It is important to treat everything on the internet as false until proven otherwise. The algorithm is not your friend. Treat the next nugget of information you receive as a berry you cannot identify. Rub it on your skin, if there is no reaction, put it to your lips. If there are still no symptoms, chew and spit. Next, take a small bite. Only after this should you consume it.

I didn’t follow my own advice and became complacent. If I had looked a little deeper into the situation in the first place, I wouldn’t have gone as far as I did into the scam. Looking for a job has been taxing. Applications take time and I have become fed up with it. When this “opportunity” presented itself my initial thought was relief. Not only am I desperate for a job but also some interview practice. When I discovered I was speaking to a scammer I felt like an idiot.

This wasn’t the first time I have been targeted by a potential scam through LinkedIn, but it was by far the most convincing. Moving forward, I will have to treat every rare job opportunity as a scam. Being a detective is an unfortunate reality when it comes to the job market these days. I’ve become much pickier when it comes to where I apply. By that I mean I’m only applying to places I would actually want to work, and not just to get out of personal training. With fewer applications sent into the abyss, keeping track of them will be easier making the scammer’s job harder. Although I hope to find another scam one day – messing with them is good fun.

From Fishing Village to SEO Wiz

I believe in the power of education and self-education. 

Buckle up, for this journey isn’t just about SEO; it’s about defying limitations, embracing the unknown, and proving that, with unwavering will, anything is within reach.

My journey started in a small village called Mbita Point.  I grew up in this little Kenyan hamlet that sits on the eastern shore of Lake Victoria. 

(Image courtesy of Evan Dims via Unsplash)

It is a remote fishing village where computers did not exist, let alone the internet. I knew nothing about them, but I was always curious and eager to learn new things.

My first steps

This is how it all began. When I was 18, I moved to our Kenyan capital, Nairobi, to attend college. I was majoring in business and was interested in learning more about marketing and advertising. One day, while browsing the internet, I came across the term “SEO.” I had never heard of SEO before, but I was intrigued by the idea of being able to help businesses grow their audience by ranking higher in website search results.

I started doing some research on  this fascinating  topic. I read books, articles, and blog posts, and also watched online tutorials. I quickly realized that SEO was a complex and ever-changing field, but I was determined to learn as much as possible. 

I began playing around with what I was learning on a friend’s website. I optimized the website by including relevant keywords and wrote blog posts that were informative and engaging. Within a few months, I began to see results. This website started to rank higher in search engine results, and more people were visiting it. 

I dared launch my own turbine
I was so motivated and excited by my success that I launched my own SEO consulting business. I started by helping my friends and family with their businesses. I also offered my services to local businesses and owners who needed traffic on their websites.

(Image Courtesy of Jacek Dylag via Unsplash)

Quickly, word spread about the new magician in town, someone who could make potential buyers “walk” into your website and make purchases. My clientele list grew rapidly. I helped businesses of all sizes improve their online visibility. I also started writing articles and blog posts about SEO. I evolved into a well-known expert in the field.

Today, I am a successful SEO consultant. I have helped dozens of businesses boost their online visibility and I am now a regular speaker at industry events. I am passionate about helping businesses succeed online, and I am always looking for new ways to improve my skills. 

My takeaways for you

How did I overcome the challenges of self-education? I will share that self-educating is not easy. It requires a lot of motivation, discipline, and perseverance. Along the way, I faced many difficulties and pitfalls that tested my resolve and my confidence.

Take the inevitable challenges in stride. One big challenge was finding reliable and up-to-date sources of information. SEO is a dynamic and competitive field, and the best practices and strategies change frequently. I had to constantly update my knowledge and skills to keep up with the latest trends and developments. I also had to be careful about the quality and credibility of the information that I found online. There are many sources of misinformation and outdated advice that can harm your SEO efforts.

To overcome this, I used a mix of tools and methods to find and verify the information that I needed. I used Bing to search for relevant and authoritative websites, blogs, and articles. I used Google Scholar to find academic and scientific papers on SEO. I subscribed to newsletters and podcasts from reputable SEO experts and SEO agencies. I also joined online communities and forums where I could ask questions and learn from other SEO professionals and enthusiasts. 

Another challenge for me was balancing my time and energy between self-education and other aspects of my life. Self-education can be exhausting, especially when you must juggle it with work, family, and social obligations. I often felt overwhelmed and stressed by the amount of work that I had to do and the deadlines that I had to meet. 

(Image courtesy of Ann Poan via pexels)

With time, I learned to prioritize and manage my time and energy more effectively. I used a calendar and a to-do list to plan and schedule my tasks. I set realistic and specific goals and deadlines for myself. I also used a time-management app to break down my work into manageable chunks and intervals.

I made sure to take breaks and reward myself for completing my tasks. I also outsourced some of the work that I could not do or did not enjoy doing.

Who wants to learn?
Anyone who wants to learn needs to have a passion for learning. I started with no knowledge of computers or the internet, but I learned the nuts and bolts of SEO and turned my understanding of it into a successful business. I believe that if I can do it, probably anyone can. 

To all those interested in embarking on their educational journey, you could stop worrying about where to start. Multiple resources are available: books, articles, blog posts, and online tutorials. You can also find more knowledge through workshops and seminars. The most important things are to start learning and never give up. Education is a complex but rewarding journey. Once you start traveling on its roadway you will achieve your goals. For this, you must be willing to harness and sustain your relentless effort. 

So what are you waiting for?